Highlights from the 2010 Custom Content Council Characteristics Study

- Wednesday, February 09, 2011

  • Spending on content marketing totaled $47.2 billion in 2009, an increase from $44.1 billion in 2008.
  • The average pages per issue for a printed custom publication moved to an all-time high of 25.8 pages per issue, an 87 percent increase in the last decade.
  • The average circulation per issue for printed custom publications increased to an all-time high of 48,162 copies per issue.

For more information and to receive a copy of the CCC study, contact True North Chief Marketing Officer Jason Skinner at 800.624.7496, ext. 136 or jskinner@truenorthcustom.com.