Healthcare Veteran Tim Hanners Joins True North Leadership Team

True North has appointed Tim Hanners as the company’s Chief Healthcare Strategist.

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06/21/2013 by Jason Skinner, CMO

True North Clients Take Top Honors

We're pleased to spotlight several clients who recently garnered recognition for healthcare marketing excellence.

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06/07/2013 by Jason Skinner, CMO

True North Selected to Speak at National Healthcare Conferences

Don't miss this fall's leading healthcare conferences where True North and client partners will present on "Actionable Strategies for Applying Data Analytics."

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11/01/2012 by Eddy Anthony, Digital Product Specialist

True North in Two Minutes

Get to know us—or take a closer look at True North—through a new video illustrating how we help healthcare marketers know, reach, and drive audiences to action.

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09/26/2012 TNCM

True North Copywriter One of 50 Nationwide Selected to Prestigious NIH Course

True North Custom Media is proud to announce the selection of senior copywriter Thomas Crocker as one of 50 health care journalists nationwide invited to participate in the National Institutes of Health's Medicine in the Media course, which takes place October 14-17 in Potomac, Maryland.

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09/19/2012 by Jason Skinner, CMO

True North in Two Minutes

Along with our new website, True North Custom Media is proud to introduce a new video illustrating our promise to provide hospitals and health systems with Marketing that Thinks.

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MD News Launches Dynamic iPad Edition

MD News is proud to announce an iPad edition of the nation’s leading business and practice management magazine, offering 24/7 access to critical topics of interest for physicians and other health care professionals.

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Safe & Sound Magazine from Children's Mercy Hospitals and Clinics Wins Gold Award

Congratulations to our marketing partners at Children's Mercy Hospitals and Clinics for earning the Gold Healthcare Advertising Award for Safe & Sound.

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2012 Content Marketing Study Released

The "Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2012" compares usage of content marketing among all different formats from 2009-2011, including print, web, email, video, virtual events, white papers, podcasts, and e-Zines.

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Branded Content Spending at an All-Time High

The total amount of spending on branded content reached more than $1.9 million per company in 2011—an all-time high, according to the 2011 Spending Study conducted by the Custom Content Council.

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Intelligent Relationship Marketing

Powered by True North Custom Media, IRM leverages the power of data analytics and deep market research for a sophisticated approach to targeting and tracking your marketing strategies.

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True North Custom Media Wins Five Web Health Awards

True North is known for producing award-winning custom media content. We have shown once again that our team’s creativity and talent shine on the national stage, as True North recently garnered five Web Health Awards on behalf of our clients and B2B brands.

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True North Creates Viral Video for ABA Marketing Conference

True North Custom Media recently produced a promotional video that speaks "just the right language at just the right time in just the right way" for the American Bankers Association.

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MD News Exclusive Coverage of AMA Delegate Meeting

The MD News Network was in Chicago recently to cover the American Medical Association's 2011 Delegates Meeting, where more than 500 AMA delegates gathered to debate and vote on policies and future leadership for the country's largest physician group.

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2011 GreenCare Award Winners

True North Custom Media, in collaboration with the Strategic Sustainability Consulting and the Arbor Day Foundation, is proud to announce the 2011 GreenCare Award Winners.

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MD News Q&A with Newt Gingrich

The MDNews Network talked with presidential candidate Newt Gingrich about health care reform, physician best practices, and other salient issues at the American Hospital Association Health Forum Leadership Summit.

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New Study: Consumers Value Custom Content

As a companion piece to the CMO study released last month, Roper Public Affairs and the Custom Content Council have announced a new study on consumers' attitudes toward custom content.

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CCC Study Shows Marketers Spending More on Branded Content Across All Platforms

The 2011 Content Marketing Characteristics report reflects the power of print, and the continued extension of branded content into video, mobile, and other transcendent media channels.

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New Survey Shows Consumers and Marketers Agree: Custom Content Is King

The Custom Content Council and Roper Affairs recently released preliminary results of the 2011 Chief Marketing Officer (CMO) and Consumer Attitude study on content marketing.

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CMO Council Study: Magazine Readers Prefer Print

A 2010 CMO Council study shows print is alive and well—and has a strong future. Published in the whitepaper entitled Leveraging Loyalty to Transform Publishing, the CMO Council study of magazine readership was designed to evaluate consumers’ preferences on media platforms.

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Highlights from the 2010 Custom Content Council Characteristics Study

  • Spending on content marketing totaled $47.2 billion in 2009, an increase from $44.1 billion in 2008.
  • The average pages per issue for a printed custom publication moved to an all-time high of 25.8 pages per issue, an 87 percent increase in the last decade.
  • The average circulation per issue for printed custom publications increased to an all-time high of 48,162 copies per issue.

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Highlights from the 2010 Custom Content Council Spending Study

  • 68% of companies are shifting from traditional forms of advertising and marketing to new forms (i.e. branded content, content marketing, custom publishing, or custom media.)
  • 66% of marketers believe branded content is superior to direct mail, and 63% believe it is superior to public relations.
  • 29% of the average overall marketing, advertising, and communications budget funds were dedicated to branded content in 2009.
  • Print represented 43% of the total spending in 2009, while electronic and other accounted for 35% and 12%, respectively.

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MD News Q&A with David Blumenthal

During the 2010 Medical Group Management Association Conference, the MD News Network sat down with David Blumenthal, M.D., M.P.P., National Coordinator for Health Information Technology, to discuss the latest HIT issues and trends.

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