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Data Analytics: The New Disruption in Healthcare Marketing

01/07/2013 by Jason Skinner, CMO

The Jan/Feb 2013 cover story of Spectrum magazine announces that big data—or more accurately, relevant data—has arrived in healthcare marketing.

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Is Social Media Moving the Needle for Healthcare Marketers?

01/01/2013 by Jason Skinner, CMO

According to a new study from the Society for Healthcare Strategy and Market Development, it's still unclear whether marketers are yielding returns from resources allocated to social media.

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