Engaging Multiple Audiences through Strategic Content Marketing

01/22/2014 by Anne Songy, Content Director

Correctly executed, an integrated content marketing campaign will allow you to tell your story to myriad audiences while maintaining the integrity of the core message — and most importantly, delivering measurable results.

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Top 3 Content Marketing Strategies to Dominate the Crowded Healthcare Space

01/15/2014 by Tim Hanners, Chief Healthcare Strategist

Discover proven techniques to leverage the power of storytelling and distinguish your hospital in an increasingly competitive environment.

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How to Be a Change Agent in 2014

01/06/2014 by Jason Skinner, CMO

In this excerpt from our cover story in Spectrum magazine, Gregory Potter from Inspira Health Network offers five key areas where healthcare marketers can modernize their approach to solving common problems.

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