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Magazines Making the Digital Leap

10/26/2012 by Jason Skinner, CMO

That annoying colleague always swiping an iPad screen in the middle of your business meeting? He might be reading a digital magazine.

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40 Fascinating Facts You May Have Missed from SHSMD 2012

10/24/2012 by Jason Skinner, CMO

In case you missed the 2012 SHSMD Conference — or made the trip but couldn't figure out how to attend all 80+ sessions — here's a round up of the most scintillating (and sobering) facts, figures, and fresh healthcare marketing perspective served up in the City of Brotherly Love.

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Still Pushing the Envelope

10/11/2012 by Jason Skinner, CMO

Nearly three decades since Dr. Egon Spengler proclaimed, "Print is dead,” the medium remains alive, well, and highly effective. In fact, a September 2012 article from the Direct Marketing Association (DMA) illustrates how Proctor & Gamble, IKEA, and other market leaders are using print to support their brand strategies.

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Six Keys of Strategic Partnerships

10/02/2012

During the 2012 SHSMD Conference, True North marketing partners from the University of Utah Health Care shared perspective on how to save time, money, and sleepless nights when working with outside resources.

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