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Highlights from the 2010 Custom Content Council Characteristics Study

02/09/2011

  • Spending on content marketing totaled $47.2 billion in 2009, an increase from $44.1 billion in 2008.
  • The average pages per issue for a printed custom publication moved to an all-time high of 25.8 pages per issue, an 87 percent increase in the last decade.
  • The average circulation per issue for printed custom publications increased to an all-time high of 48,162 copies per issue.

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Highlights from the 2010 Custom Content Council Spending Study

02/04/2011

  • 68% of companies are shifting from traditional forms of advertising and marketing to new forms (i.e. branded content, content marketing, custom publishing, or custom media.)
  • 66% of marketers believe branded content is superior to direct mail, and 63% believe it is superior to public relations.
  • 29% of the average overall marketing, advertising, and communications budget funds were dedicated to branded content in 2009.
  • Print represented 43% of the total spending in 2009, while electronic and other accounted for 35% and 12%, respectively.

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MD News Q&A with David Blumenthal

02/04/2011

During the 2010 Medical Group Management Association Conference, the MD News Network sat down with David Blumenthal, M.D., M.P.P., National Coordinator for Health Information Technology, to discuss the latest HIT issues and trends.

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