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New Survey Shows Consumers and Marketers Agree: Custom Content Is King

03/28/2011

The Custom Content Council and Roper Affairs recently released preliminary results of the 2011 Chief Marketing Officer (CMO) and Consumer Attitude study on content marketing.

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CMO Council Study: Magazine Readers Prefer Print

03/03/2011

A 2010 CMO Council study shows print is alive and well—and has a strong future. Published in the whitepaper entitled Leveraging Loyalty to Transform Publishing, the CMO Council study of magazine readership was designed to evaluate consumers’ preferences on media platforms.

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