Healthcare Veteran Tim Hanners Joins True North Leadership Team


True North has appointed Tim Hanners as the company’s Chief Healthcare Strategist.

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Mythbusters: Print Marketing Edition

07/26/2013 by Jason Skinner, CMO

A recent MarketingProfs article puts six print marketing misconceptions to rest.

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A Meaningful Conversation


As healthcare organizations prepare to move from Meaningful Use stage 1 to stage 2 in the coming months, Geisinger Health System Chief Communications Officer Susan Alcorn tackles the question: What’s your role in Meaningful Use as a communicator?

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Direct Mail: an Effective Prescription for Physician Marketing

07/18/2013 by Maggie Neff, Senior Managing Editor

A recent American Medical News article says direct mail still works for marketing docs—but only if the campaign is informative, highly targeted and visually compelling.

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Expert Perspective: Chris Boyer on Evidence-Based Marketing


The AVP of Digital Strategy for Northshore-LIJ Health System in New York encourages marketers to embrace a more data-driven approach to measurement.

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