True North Copywriter One of 50 Nationwide Selected to Prestigious NIH Course

09/26/2012 TNCM

True North Custom Media is proud to announce the selection of senior copywriter Thomas Crocker as one of 50 health care journalists nationwide invited to participate in the National Institutes of Health's Medicine in the Media course, which takes place October 14-17 in Potomac, Maryland.

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How Smartphones are Changing Health Care


A new infographic illustrates the rise and healthy rewards of mHealth.

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SHSMD Day Two Key Insights

09/20/2012 by Jason Skinner, CMO

More food for thought—and strategies to employ—from the annual summit of healthcare marketing.

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Five Marketing Facts from Philly

09/19/2012 by Jason Skinner, CMO

In case you couldn't make it to the City of Brotherly Love, here are a few highlights from day one of the SHSMD 2012 Annual Conference:

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True North in Two Minutes

09/19/2012 by Jason Skinner, CMO

Along with our new website, True North Custom Media is proud to introduce a new video illustrating our promise to provide hospitals and health systems with Marketing that Thinks.

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Care Providers Self-insuring: Risky Business?

09/13/2012 by Angela Williams

Life is all about changes, and the field of health care is no different. Medicine is constantly evolving, pressuring those of us who work in it or write about it to keep up.

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A Matter of Standard Practice

09/13/2012 by Jason Skinner, CMO

What happens when you cross cheesecake and patient care? A much better hospital.

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