A newly opened Interstate corridor creates opportunity for a health system seeking to reach prospective patients.
A midwestern health system leveraged IRM to drive profitable growth in a key service line.
A health system in the Northeast used data-driven marketing to deliver a 24-point uplift in share from the top three payers.
Research and White Papers
True North recently hosted executive dialogues with thought leaders to discuss new payment models, delivery systems, and other reform initiatives. Here are excerpts from these captivating conversations about how changes are impacting marketing and communication strategies.
Don’t discount the power of the postcard. Even in an increasingly digital age, the tried and true target marketing tactic still plays a vital role in reaching your audience and driving results.
Healthcare Insight recently surveyed 100 healthcare marketing executives on channel utilization, budget trends, and other key issues. Find out how your marketing plans and practices compare to peers in this industry report.
Download the slide deck from our 2013 Healthcare Internet Conference presentation, which attendees called "outstanding...the best presentation of the year...intelligent and focused...best in show" among other feedback.
Data analytics is a gamechanger for healthcare marketers
. In fact, it’s been said there is no industry more likely to be affected by analytics in the next 5-10 years than health care. To arm marketers to excel in the era of Big Data, KishHealth System Director of Marketing/PR Theresa Komitas and True North EVP Eric Silberman presented this 45-minute discussion on leveraging data analytics to deliver higher profitability, decreased costs, and competitive advantage.
Healthcare Insight Magazine
- Healthcare Marketing Outlook 2013—and Beyond
- Speak Softly, Carry Big ROI
- Direct Mail 2.0
- A Marketer’s Treasure Trove
- Key Insights from the 2013 Physician Summit
- Sending a Clear Message
- Data Analytics: The New Disruptive Innovation in Healthcare Marketing
- Curbing Splitting Habits
- Lots of Life Left in Low Tech
- SHSMD 2012: 35 Fascinating Facts