Case Studies

New Patient Acquisition Campaign Nets 83% Uplift in Revenue

A newly opened Interstate corridor creates opportunity for a health system seeking to reach prospective patients.

Joint Replacement Campaign Delivers More than 6:1 ROI

A midwestern health system leveraged IRM to drive profitable growth in a key service line.

Improving Payer Mix in the Emergency Department

A health system in the Northeast used data-driven marketing to deliver a 24-point uplift in share from the top three payers.

Demonstrating the Value of Custom Content

A western states health system uses IRM to re-target its custom publication and track the downstream revenue impact—discovering the program yields a $40:1 ROI.