Analytics is emerging as a powerful tool to inform strategic planning, marketing implementation, and measurement.
A recent study published in MIT Sloan Management Review found top-performing organizations are three times more likely to use data analytics than their competitors. This holds especially true within health care, where market leaders are leveraging analytics to develop highly targeted marketing strategies that deliver results. This shift toward data-driven marketing is quickly becoming the standard; in fact, nearly two-thirds of marketers think return on marketing investment will be the primary measure of their effectiveness by 2015.
Leveraging analytics to target and measure your marketing strategies doesn’t have to be complicated, time-consuming, or expensive.
Through Intelligent Relationship Marketing (IRM), True North delivers an intuitive and cost-effective analytics and market research platform combined with a suite of strategic marketing solutions that drive measurable growth for your key service lines. In fact, our clients achieve an average ROI of 8:1 for their data-driven marketing strategies.
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