How can I provide an Annual Report that people actually want to read?

Along with the financial information required, give readers what they want—compelling content that’s relevant to their interests.

A survey of more than 5,000 healthcare consumers, conducted by True North on behalf of more than 30 hospitals nationwide, found that Food & Nutrition (68%) is the highest ranked topic of interest—followed by Aging and Health (64%), Advances in Medicine (62%), Fitness and Exercise (62%), and Women’s Health (61%). On the flip side, Hospital News & Awards and Patient Stories were topics least preferred by respondents.


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