To rise above the constant roar of marketing and media messages and drive response, your calls to action must truly engage your audience. Offering incentives is a tried-and-true strategy for capturing the attention of your readers (or users, viewers, or fans and followers).
By providing something of value that’s relevant to your audience (wallet card with emergency numbers, first aid kit), your hospital is considered a trusted resource when the time comes to make a healthcare decision. Download a white paper offering specific incentives that work, along with other CTA strategies proven effective for print and digital marketing efforts.
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