Is print still a relevant part of the marketing mix?

Absolutely. In fact, consumers prefer to receive health and wellness content in print format—especially when receiving information from a local hospital. In studies of more than 5,000 healthcare consumers nationwide, print tops the list by a large margin as the leading channel for receiving healthcare information*.

In fact, consumers selected print as the most preferred channel for receiving health-related information almost twice as much as websites, the second-leading format.

The following list highlights the top five channels for receiving health and wellness content, according to the study:

*Q2 2012 National Consumer Research Report, True North Custom Media


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