Research and White Papers

White Paper: Healthcare Marketing Outlook

True North recently hosted executive dialogues with thought leaders to discuss new payment models, delivery systems, and other reform initiatives. Here are excerpts from these captivating conversations about how changes are impacting marketing and communication strategies.

White Paper: Direct Mail 2.0

Don’t discount the power of the postcard. Even in an increasingly digital age, the tried and true target marketing tactic still plays a vital role in reaching your audience and driving results.

Research: Q1 2013 Healthcare Marketing Survey Report

Healthcare Insight recently surveyed 100 healthcare marketing executives on channel utilization, budget trends, and other key issues. Find out how your marketing plans and practices compare to peers in this industry report.


White Paper: How To Reform Your Healthcare Marketing in 2013

The current healthcare climate offers a prime opportunity for forward-thinking organizations to gain competitive advantage. Find out how in this report, featuring three keys for successful marketing in the new era of healthcare—along with peer perspective on how the Patient Protection and Affordable Care Act is impacting hospital marketing and communication strategies.


Research: Consumers Send a Clear Message on Healthcare Media

New research on healthcare media provides clarity on consumer preferences—and challenges assumptions on how and what your community wants to hear from you.


White Paper: Seven Keys to CTA Success

The call-to-action is one of the most important, yet often overlooked, elements of marketing content. Follow these guidelines to get your CTAs noticed and ensure readers take the next step.


White Paper: The Keys to Stark Law Compliance

In healthcare marketing, few issues can cause as much confusion and consternation as the federal physician self-referral law, known as Stark Law (section 1877 of the Social Security Act).


White Paper: Discover the Value of Data-Driven Marketing in Health Care

Healthcare marketers who compete on the basis of their analytical capabilities will be highly successful in their strategies—and highly valued by their organizations.


White Paper: Best Practices for Building a Digital Audience

Email is an essential tool in a hospital marketer’s toolbox. Follow these proven techniques to ensure your strategic messages reach inboxes, resonate with your audience and deliver results.


Case Study: Content Marketing: a Catalyst for Physician Referrals

The University of Texas Health Science Center San Antonio recently discovered the power of content marketing through MD News to increase referrals and improve the lives of pancreatic cancer patients.


White Paper: Print & Digital Integration: The Marketer’s Imperative

5 Reasons to Avoid the Siren’s Song of an All-Digital Strategy


Case Study: TriStar Health System Achieves 8:1 ROI with Data-Driven Content Marketing Strategy

Data analytics delivers actionable insights that inform a system-wide content marketing strategy—and drive unparalleled return on investment.


Case Study: Academic Medical Center Achieves 2X More Physician Referrals from Custom Publication

The University of Utah Clinical Neurosciences Center generates exponentially higher physician engagement and referrals through its clinical publication from True North.