Healthcare Insight recently surveyed 100 healthcare marketing executives on channel utilization, budget trends, and other key issues. Find out how your marketing plans and practices compare to peers in this industry report.
The current healthcare climate offers a prime opportunity for forward-thinking organizations to gain competitive advantage. Find out how in this report, featuring three keys for successful marketing in the new era of healthcare—along with peer perspective on how the Patient Protection and Affordable Care Act is impacting hospital marketing and communication strategies.
New research on healthcare media provides clarity on consumer preferences—and challenges assumptions on how and what your community wants to hear from you.
The call-to-action is one of the most important, yet often overlooked, elements of marketing content. Follow these guidelines to get your CTAs noticed and ensure readers take the next step.
In healthcare marketing, few issues can cause as much confusion and consternation as the federal physician self-referral law, known as Stark Law (section 1877 of the Social Security Act).
Healthcare marketers who compete on the basis of their analytical capabilities will be highly successful in their strategies—and highly valued by their organizations.
Email is an essential tool in a hospital marketer’s toolbox. Follow these proven techniques to ensure your strategic messages reach inboxes, resonate with your audience and deliver results.
The University of Texas Health Science Center San Antonio recently discovered the power of content marketing through MD News to increase referrals and improve the lives of pancreatic cancer patients.
5 Reasons to Avoid the Siren’s Song of an All-Digital Strategy
Data analytics delivers actionable insights that inform a system-wide content marketing strategy—and drive unparalleled return on investment.
The University of Utah Clinical Neurosciences Center generates exponentially higher physician engagement and referrals through its clinical publication from True North.