HCIC 2013 Presentation: Eureka Moments for Marketers

Download the slide deck from our 2013 Healthcare Internet Conference presentation, which attendees called "outstanding...the best presentation of the year...intelligent and focused...best in show" among other feedback.

SHSMD 2013 Presentation on Data-Driven Marketing

Data analytics is a gamechanger for healthcare marketers. In fact, it’s been said there is no industry more likely to be affected by analytics in the next 5-10 years than health care. To arm marketers to excel in the era of Big Data, KishHealth System Director of Marketing/PR Theresa Komitas and True North EVP Eric Silberman presented this 45-minute discussion on leveraging data analytics to deliver higher profitability, decreased costs, and competitive advantage.

Healthcare Marketing Outlook 2013

Healthcare Insight advisory board members from Geisinger Health System, Memorial Health System, and Tift Regional Medical Center share expert perspective on how new payment models, delivery systems, and other reform initiatives are impacting their marketing and communication strategies.

Analytics in Health Care Webinar Series #5: Applied Analytics

This webinar provides real-world examples of how hospitals and health systems are leveraging analytics to gain business intelligence, market insights, and competitive advantage.

Analytics in Health Care Webinar Series #4: Best Practices for Market Research

This webinar delivers best practices for conducting market research, along with case studies from the University of Miami Hospital about how they've used market research paired with intelligent analysis to improve their organization.

Data-Driven Marketing by Mark Jeffery

Download the webinar slides for on Data-Driven Marketing by award-winning author Mark Jeffery.

Leveraging Analytics to Get a Seat in the C-Suite

This webinar provides proven techniques for utilizing data analytics to support strategic decisions, and earn a seat at the executive table.

Introduction to Analytics for Marketers

This webinar offers an introduction to data analytics, along with real-world insights from the University of Miami Health System that will enhance your strategic marketing and planning efforts.