SHSMD 2013 Presentation on Data-Driven Marketing

Data analytics is a gamechanger for healthcare marketers. In fact, it’s been said there is no industry more likely to be affected by analytics in the next 5-10 years than health care. To arm marketers to excel in the era of Big Data, KishHealth System Director of Marketing/PR Theresa Komitas and True North EVP Eric Silberman presented this 45-minute discussion on leveraging data analytics to deliver higher profitability, decreased costs, and competitive advantage.

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