Consumers

Whether targeting Soccer Moms, Weekend Warriors, or Baby Boomers—and everyone in between—True North crafts relevant, engaging content that connects your target audience to key service lines.

Two-thirds of women feel misunderstood by healthcare marketers.

(The AIO Group, 2012)

When your strategy involves marketing to consumers, turn to True North and the Intelligent Relationship Marketing (IRM) platform that redefines customer relationship management for hospitals and healthcare systems.

By taking a data-driven approach to healthcare consumer marketing, True North can precisely target and track your marketing strategies—from patient acquisition and cross-sell/upsell to population health management and more.

  • Acquire new patients and grow market share for key service lines.
  • Capture brand loyalty and drive lifetime customer value through cross-selling and up-selling.
  • Manage population health to reduce costs and readmission.
  • Increase profitability through targeting a better payer mix.
  • Enhance brand awareness and community perception to combat patient outmigration, improve satisfaction, and support HCAHPS research of patient experience.
An integrated health system in Nevada achieved a quarterly ROI of 21:1 from its content marketing strategy, scientifically measured by evaluating the downstream revenue impact of its target group against a control group.
Find out how True North can help you create a truly comprehensive healthcare marketing strategy.
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