Intelligent Relationship Marketing (IRM)

IRM is a service that starts with taking an entire 3 years' worth of your patient data through an automated HIPAA compliant extract. Our team of experts uses that to tell you where your best opportunities are for growing service line profitability, improving payer mix, and population health management. We then take direction from you and use propensity modeling to determine the best audience of most likely users in your service areas.

Whether deploying a direct mail campaign or capturing response through a call center, we can match those individuals to everyone who then comes into your healthcare system. We deliver quarterly ROI reporting so you always have quantifiable data to demonstrate your success.

We don’t use any “black box” technology and with our web portal, you can see what we see—and study all of your own patient and financial data right at your fingertips.

Referring Physician Data

Our reporting includes analysis of your referring and admitting physicians by names and ID numbers. Of course, that information is dependent on the accuracy of your admissions office.

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Population Health Management

Identify, target, and communicate directly to those patients who come in routinely for avoidable ED encounters. Many times, frequent users of the ED for primary care services simply do not know what other community resources exist for them to establish a medical home and you can help them get connected. Influence at the individual level is important to help them get the right care in the right place. Furthermore, identify those people within that population who qualify for the healthcare exchange and communicate how to get enrolled.

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Reduce Readmissions

Research shows that at least half of all 30-day readmissions are actually due to a lack of patients’ adherence to treatments regimens. They simply forget their follow-up visit or stop following the prescriptions too soon. We can use your patient discharge information to greatly impact the education of these patients and keep them on the path of a healthy recovery.

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Meaningful Use Stage 2

  1. Generate lists of patients by specific conditions to use for reduction of disparities and outreach.
  2. Use clinically relevant information to identify patients who should receive reminders for preventive/follow-up care and send these patients the reminders, per patient preference.
  3. Use clinically relevant information from Certified EHR Technology to identify patient-specific education resources and provide those resources to the patient.

State Data and “Market Share”

We use state data to inform our recommendations and campaigns, but we don’t integrate that data because it typically lags by 18 months or more. Along with the lack of available data on outpatient encounters, we have not found state data to be very useful. Furthermore, we focus on improving your revenues and profitability—not just gaining market share. After all, you can take away all the wrong patients from your competition and not have done yourself any favors.

All Payer Types

We can demonstrate any and all payer types including the multiple government types (i.e. Bronze-Gold), Medicare Advantage, Medicaid HMOs, and of course any private payer type. All service lines and payer types are 100% customizable during the onboarding process and approved by the client before we conduct analysis and reporting.

Informing Population Health Strategies

This analysis is similar to propensity modeling for profitable consumers, with a different audience study communication path. For example, we can identify the population using the ED for primary care and take it a step further to model the group for prevention, wellness, and primary care access communications. This enables us to better predict everyone in your area who is likely to start using your ED for primary care services.

Tech Speak

You send us the data through a monthly, automated ETL and the information is stored on our HIPAA-compliant server. Our data requirements are easy for an IT department and we work with any EMR/EHR data feed.

We have multiple ways to retrieve PHI data:

  • API: involves a one-time set up to transmit data on a recurring basis
  • Web Upload: secure access to a site where files can be easily uploaded
  • FTP: secured FTP site for the transfer of files when necessary
Interested In What IRM Can Do?
Click below or contact Rona Hutchison at (423) 305-7663 or rhutchison@truenorthcustom.com to schedule a demo.
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