Market research is a critical first step in the strategic planning process. Every decision made during the planning process—from audience segmentation and marketing tactics to communication channel and content focus—can be informed by research.
Healthcare market research informs every decision made during the strategic planning and campaign measurement phases—from defining the target audience and identifying the most effective marketing tactics to establishing benchmarks for performance.
True North conducts healthcare marketing research that yields insight on audience preferences and perceptions. This ensures your strategic messages are delivered to your best patients and prospects using the most engaging format, frequency, and communication channels.
Our average response rate for surveys is 20%—compared to 2-3% for traditional direct mail response—when conducting market research for hospitals and health systems.