Whether introducing a new treatment or technology, reminding patients to schedule a health screening, or promoting an upcoming event, direct mail programs drive awareness and deliver results for your relationship marketing strategies.
Response rates for direct mail are up to 30 times higher than response rates for email campaigns.(Direct Marketing Association, 2012)
As one of the most highly targeted and acceptable channels for sending advertising and marketing messages, direct mail offers a creative and cost-effective strategy for generating demand, raising awareness, and driving action for your hospital or health system.
Whether increasing service line utilization, introducing a new physician, or promoting an upcoming health screening or event, a direct mailing campaign for healthcare programs deliver results.